Zenta Group's Strategic Positioning: Core Focus on "AI + Macao Application Scenarios"
As an international platform enterprise listed on Nasdaq, Zenta Group adheres to international capital market standards in corporate governance, risk compliance, and information disclosure , giving it a natural advantage in introducing high-quality technology products, capital, and partners from overseas and the Greater Bay Area. The Group has long cultivated expertise in areas such as artificial intelligence, big data, and cloud computing , accumulating practical experience in service, finance, and public service scenarios. It will adopt the model of "International Platform + Macao Local Wisdom" to promote the implementation and scaled application of AI in Macao.
Zenta Group announced that its development in Macao over the next few years will focus on three major directions:
Focusing on "AI + Application Scenarios" to create replicable industry solutions
Prioritizing hotels, banking, tourism and MICE, retail, and SMEs as pilot areas.
Combining Macao's characteristics of high visitor volume and high service density to create a set of AI solutions that can be demonstrated, replicated, and integrated with Hengqin and the Greater Bay Area.
Establishing a local research, development, and productization team in Macao
Leveraging platforms established by the SAR Government, such as the "Macao International Technology Industry Center" and the Macao Science and Technology Research and Development Industrial Park.
Forming a synergy with the reorganized new science and technology management system of the Economic and Technological Development Bureau and the Science and Technology Development Fund, using the "Enterprises set the questions, universities provide the solutions" industry-academia-research collaboration model.
Utilizing the listed platform advantage to undertake high-quality international and Greater Bay Area products and carry out technology transfer in Hengqin
Connecting with the policy advantages of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin.
Carrying out technology testing, solution localization, and industrialization in Hengqin.
Exporting the successful cases of "AI + Macao Application Scenarios" to the Greater Bay Area and Portuguese-speaking countries
Five Priority AI Application Scenarios for Implementation
1. AI + Hotels and Integrated Tourism and Leisure
In 2024, Macao hosted nearly 34.93 million visitors , and simultaneously holds top-tier integrated resorts and MICE events globally. This places extremely high demands on the immediacy and accuracy of front desk services, housekeeping, operational dispatch, and security management (Macao SAR Government Portal).
Zenta Group plans to promote the following types of AI applications in Macao:
Multi-lingual Smart Customer Service and AI Concierge: Combining voice recognition and large model technology to provide 24-hour multi-lingual inquiry, itinerary suggestions, and complaint handling services for tourists , relieving pressure on frontline staff and enhancing satisfaction.
Smart Operations and Energy Consumption Optimization: Using AI to analyze room occupancy, equipment usage, and energy consumption data to optimize housekeeping arrangements and energy management , thereby reducing per-room operating costs.
Visitor Behavior Insight and Precision Marketing: Combining membership data with in-scene behavioral data , utilizing AI models to segment and predict visitor preferences , supporting the precise promotion of policy-oriented activities such as "Tourism + Gastronomy" and "Tourism + Events".
2. AI + Banking and Digital Finance
In the 2026 Policy Deployment, the SAR Government clearly requested to "promote FinTech development, enhance the level of electronic payment," and accelerate the R&D of the "Digital Macao Pataca" , expanding the sandbox test scope and constructing a comprehensive digital currency ecosystem.
Zenta Group will combine international financial market and risk management practical experience to cooperate with local financial institutions, focusing on:
Intelligent Customer Service and Conversational Wealth Management Advisor: Utilizing large models to enhance the automated service capabilities of banking Apps, counters, and contact centers , reducing the time taken for customer complaint handling.
Anti-Fraud and Risk Monitoring Models: Using transaction behavior data combined with graph analysis technology to assist banks in improving risk identification capabilities in new scenarios such as cross-border small-value payments and digital currency pilots.
Digital Macao Pataca Scenario Innovation: Exploring innovative payment solutions based on AI risk control and intelligent risk pricing in scenarios like transportation, retail, and MICE , centered around the government's planned applications such as "e-government and public service payments".
3. AI + Tourism, MICE, and "Tourism +" Industries
The economic and financial sector proposed to deepen the diversified integration of "Tourism + Gastronomy," "Tourism + MICE," and "Tourism + Education," among others , and to stimulate investment promotion and community economy through large-scale events and MICE projects.
Zenta Group will support these directions by promoting:
Tourism and MICE Data Mid-End Platform: Integrating data on hotel occupancy, airport and border gate passenger flow, venue booking, and event activities. Using AI models to forecast passenger flow and consumption capacity , supporting the government and enterprises in formulating more precise strategies for event scheduling, traffic flow management, and commercial supporting facilities.
Intelligent Navigation and Study Tour Product Design: Combining Large Language Models (LLMs) and ground positioning technology to design AI navigation and personalized study tour content for routes such as "Tourism + Education" and "Tourism + Big Health" , enhancing tourist experience and average spending per person.
Intelligent MICE Investment Matching: Collaborating with MICE organizers , utilizing AI to "tag" and match exhibiting companies and investment institutions , enhancing the efficiency of "Exhibition + Inspection + Matching".
4. AI + Retail and SME Digitalization
The Policy Address review showed that the government has launched the "2025 SME Digitalization Support Service" and the "Macao Catering Industry Intelligent Upgrade Pilot Program" , encouraging SMEs to use cross-border e-commerce and digital tools to expand markets. The future will also "accelerate the development of the digital economy" and encourage SMEs to leverage livestreaming e-commerce and cross-border e-commerce.
Zenta Group plans to:
Provide AI Sales Assistants and Intelligent Product Selection Tools for retail and catering merchants , assisting in sales forecasting, inventory optimization, and combination recommendations.
Offer AI Content Generation and Marketing Automation Solutions for SMEs , reducing labor costs for enterprises in social media and cross-border e-commerce operations.
Explore cooperation with the government and industry associations , in conjunction with the SME digitalization support plan , to create "AI-Empowered Business District" demonstration areas within communities.
5. AI + Government Services and Smart City
The 2026 Policy Address explicitly points out the need to deepen the upgrade of the "Macao One Account" and "Macao Business and Social Account" platforms , expand the scale of the cloud computing center , and "inject AI capabilities such as large models and speech-to-text" to improve the efficiency and accuracy of handling citizens' feedback. The administrative and legal affairs sector also proposed using AI in "Macao One Account" to simplify account opening and identity verification processes , and expand the application scenarios of electronic identity in online and offline private sectors.
Without encroaching on the core data control authority of the government, Zenta Group plans to:
Discuss with relevant departments the use of large model-assisted citizen feedback analysis and knowledge retrieval tools to enhance cross-departmental response efficiency.
Provide smart customer service and multi-lingual government Q&A systems under compliance premises , facilitating quick access to policy information for tourists and foreign investors.
Use Macao as a pilot to explore urban operation AI solutions suitable for "small land area, large population, and high number of tourists" , such as passenger flow warning, event dispersal, and public transport coordination suggestions.
